Not a Super Bowl Ad: Why Adoptees Are Calling Out NCFA

The National Council for Adoption (NCFA) represents an industry that has moved billions of dollars through domestic and intercountry adoption over decades, even as serious global concerns about coercion, trafficking risks, and lack of long-term accountability continue to be documented in the U.S. and worldwide. At the same time, adopted people and first parents have long argued that their voices and rights are being silenced and ignored.